• Q

    How Do Search Engines Actually Work?

    The great benefit of the Internet is that there are hundreds of millions of web pages available, waiting to present information on an enormous variety of topics. The difficult thing is how we access the right pages on a given subject we are searching for information on. This is where the role of Search Engines comes into play.

    Search engines are designed to help people find information stored on websites. There are differences in the ways various search engines work, but they all perform three basic tasks:

    • They search the Internet -- or select pieces of the Internet -- based on important words.
    • They keep an index of the words they find, and where they find them.
    • They allow users to look for words or combinations of words found in that index.

    Although Google and other Search Engines are constantly improving on how to effectively rank web pages (sometimes referred to as their algorithm), a couple of factors remain that build the foundation for a successful Page 1 Google results. These include:

    • Selecting the specific keywords
    • The layout, design, workflow and architecture of the website need to be of a high quality – having good quality on-page SEO is a major factor here
    • Developing and presenting unique and engaging content on a continuous basis
    • Creating a high quality profile, citations and incoming links.
  • Q

    Will You Share Your Approach With Me?

    In a word, Yes. Unlike most of our competition, Digital Marketing UK believe in being transparent and including our clients in campaign management and direction. We will happily share all the intimate details of what and how we are doing, for you no matter what campaign we are working on for you. We believe this is a crucial ingredient in the success of every campaign.

  • Q

    How Much Does It Cost?

    We offer many plans, to suit all types of needs and budgets. What we won't do however is give you bad advice and place you on a campaign that won't get the results you need. We value honesty and professionalism.

  • Q

    Can I Talk To Some Of Your Clients?

    Absolutely. We welcome prospective clients speaking to existing clients. All you need to do is ask, and we will seek permission from a couple of existing clients for you to make contact with them.

  • Q

    What Will Digital Marketing UK Be Doing Exactly?

    Digital Marketing UK has a setup phase for SEO, AdWords and Social Media Management. It is this setup phase that provides the foundation for the success of the relevant campaign we are managing on your behalf. We will walk you through the steps of the setup phase specific to your campaign, and guide the way.

    You are not expected to do or know anything throughout, we understand and respect that you have hired us as the experts to guide and lead you through the process.

    Once setup is complete we focus on the monthly campaign management element. We will lay out all of the tasks we plan to perform during the month, share the details with you and then report on them each month to you.

  • Q

    Who will be working on my SEO Campaign?

    Highly experienced Online Marketing Consultants and Managers supervised by the owner of Digital Marketing UK will all be a part of the development and implementation process of your SEO campaign. An introduction of the team you will be working with will commence at the start of your campaign. Digital Marketing UK deals directly with our clients, no middle men or gatekeepers, to ensure our client’s needs and expectations are achieved.

  • Q

    Do you implement best practice optimisation techniques?

    Because we recognise the importance of your online presence and site visibility, we are confident in our approach to Search Engine Optimisation, AdWords Management and Online Advertising, to increase your company’s performance online. All of our techniques and methods are thoroughly researched and substantiated on our test web sites, before introducing these to our client sites. We follow best practice, white hat optimisation techniques only.

  • Q

    Is There a Minimum Contract Period?

    No. All of our plans are month to month. We believe in the theory that a happy client will remain a client.

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