Performing a Search Engine Optimization (SEO) Audit of your web site is important for many reasons. First, and SEO Audit will identify areas on your website that need improvement, and second, a good quality SEO Audit and report will help keep your website up-to-date with the latest Google algorithm updates and the associated developments in search engine marketing, thus giving you a better chance to beat your competition in Google rankings.
Before we uncover how technical SEO Audit is performed, it’s first necessary to explain what is it and what you can expect from it.
An SEO Audit is a task undertaken to review and then evaluate the health of a web site in a number of critical areas. Our experienced UK SEO consultants with expertise in auditing and reporting will review your website against a checklist we have created and come up with recommendations of what needs to be actioned or fixed and what needs to change so that the performance of your website in search engines such as Google is improved.
Yes, a simple Google search will return a huge amount of automated tools that you can use to perform an SEO Audit on your website, however these tool rarely (Never) give you the full picture, can only report on certain metrics (A tool cannot tell you if the imagery doesn’t match the written content) and hence our advice is that if you would like to better understand how your website stands against that of your competition and what Google and other search engines will make of it, then you should employ an SEO expert to perform the audit for you, and supply you with a report that they will go through with you, so you understand what it’s advising.
The cost of SEO Audit report services should be very reasonable and the recommendations of a manual audit performed by an SEO expert are customised to your specific situation and website, hence you will gain a deep understanding of very specific recommendation and advice that you cannot gain from a generic tool you find from a Google search.
You can expect 3 things from us when we perform an SEO Audit and the report you receive:
A description of the current state of your website – This is a detailed analysis covering how your website is performing in search and social media, your competition, the state of your on-page SEO, a review of your content, accessibility advice, a link audit, page speed review, off-site SEO, and the number of internal/external links in use.
A list of actions and advice based on our SEO Audit checklist together with explanations for each and every item in the list.
A report describing a complete SEO strategy.
Google changes its algorithm often – very often. What is working today will very likely not work in 6 months from now. It is because of this, that it’ necessary to perform regular SEO Audits (At least 2 times per year) to ensure that your website is up-to-date with the latest Google algorithm developments, and is not at risk of having a penalty applied to it for using old techniques or approaches that have been placed onto Googles don’t do this list.
Our SEO Audits take approximately 3-5 days to complete. We don’t need too much of your valuable time, other than to spend some time with you at the completion of the project to run you through the report with you face to face.
If you would like to speak to one of our SEO consultants about an SEO Audit for your website, we’d love to hear from you, please get in touch with us here.
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