A huge amount of information can be learnt from a Social Media Audit. We can learn a lot from an examination of how you manage (or don’t manage) your online brand, whether your existing efforts are bearing fruit, or whether you are off message and promoting products and services that aren’t suitable for social advertising.
This is what an audit from Digital Marketing UK will cover:
Locate and document all your Social Media profiles, official and unofficial
Check for completion of all details on these profiles and for consistency in imagery and message
Confirm content being used, frequency and quality
Confirm your goals and review performance
How is your engagement performing? Is your messaging working? What type of messages have the best engagement, and what type has the least?
Review and identify your preferred audience
Consider what platforms are being used, and whether any should be culled, or new added
Identify niche influencers and examine how they manage their brand on Social Media
Observe imagery and branding on each of their profiles
Measure key metrics such as followers and engagement
Establish a Social Media Policy
Establish a Social Media Marketing & Advertising strategy
Establish a content calendar template and strategy
Maintaining a Social Media presence can be a time consuming job which makes it kind of difficult if your full-time job requires your time and attention be spent elsewhere. Social Media profiles can fall into disrepair quickly when left alone. A Social Media (SMM) audit can help get things back on track, along with helping map out exactly how to manage Social Media accounts, and content for each channel. On the flip side, there are those of you who actively maintain Social Media profiles and take great pain to keep everything updated and cohesive. Audits are helpful in these instances, too. They can serve as much-needed opportunities for review or validation of efforts and opportunities for growth.
Our Social Media Audit Services take approximately 3-5 days to complete. We don’t need too much of your valuable time, other than to spend some time with you at the completion of the project to run you through the report with you face to face.
If you would like to speak to one of our Social Media consultants about a Social Media Audit for your business, we’d love to hear from you, please get in touch with us here.
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